It’s official. The county of Placer has joined with PlacerGROWN to formally support and promote Placer County agriculture and the family farmers who produce it. The program is focused on educating consumers in areas such as Roseville, Rocklin, Lincoln and Granite Bay about the bounty of products available at the local farmers’ markets and specialty food stores as well as products sold at farm sites throughout Placer County.
The county’s public relations and social media efforts will drive consumers to www.PlacerGROWN.org to learn more about PlacerGROWN and its partners that include Placer County Vintners Association, Placer County Farm Bureau, Mountain Mandarin Growers Association and the Foothill Farmers’ Markets.
According to Josh Huntsinger, Placer County agricultural commissioner, agriculture has always played an important and integral role in the success and history of Placer County. He said this union is designed to best promote all Placer County agricultural producers.
“This agreement is a win-win for both PlacerGROWN and the county,” Huntsinger said. “By unifying our efforts under one brand; PlacerGROWN, we can connect with more people and make more county residents aware of all that is available agriculturally here in our area. Our research shows that less than 1 percent of the population residing in Placer County actually purchases PlacerGROWN products and we are working to change that.”
The role of PlacerGROWN has been not only to assist with the marketing of Placer County’s agricultural products but also to promote Placer County agriculture to the local community, to provide marketing tools to help identify Placer County growers and to develop an expanded demand for locally grown foods. PlacerGROWN President Dave Chappell said the partnership will benefit both groups.
“We are pleased to officially unite with Placer County to best support our local farmers and growers,” Chappell said. “Placer County has such a rich agricultural heritage of providing the finest and freshest fruits and outstanding vegetable offerings. The health and vitality of our local farms is important to our communities and will benefit the county economically as well.”